Adidas Honors Chile's Metropolitan Roller Derby

Adidas has chosen Chile's Metropolitan Roller Derby as the winners of a $10,000 prize in their All Originals Represent campaign. Behold their video:

Check out I Love Chile for the story. You can follow the league on Facebook. Anyone have any more information about this?


Comments

Hello, first of all we want to thank you very much for posting about our league.

Now down to Business. I would happily explain what is this all about:

Adida Originals created a campaign called #represent on several countries that consisted in a big call to all the Urban Crews of each country, in our case, Chile. It was targeted to any crew that did something creative, new, awesome, different, etc.

It was an open call, lots of crews presented their skills, dancers, acrobats, riders, skaters, parkours, etc. So we decided, as Metropolitan Roller Derby (we are the first and the biggest league in Chile), to participate in this campaign. On the first stages of the campaign, anyone could vote online for their favorite crews, we won for majority of votes and advances to the second stage of the campaign, along with 9 other crews. At this point, Adidas was the one voting for their favorite 3 and we managed to be one of those main 3.

Now we were on the final stage of the campaign and Adidas organizad a huge event where each crew had their own space to show the public their discipline and a jury would decide who the winner was. We dedicated a lot of time to this campaign because we knew that winning this would help us greatly to get the public to know us, our sport and our league. Besides the fact that we would use the first place money to finance our league and we also want to be on this years Latin American Championship at Colombia.

Thanks for providing all the detail! It is truly amazing to see how derby is growing throughout Latin America. We're definitely keeping a close eye on the upcoming Championship tournament. Stay in touch -- we'd love to hear more!